Rebranding Framework
Our framework for rebranding is inclusive of our 3 branding pillars to enhance an organisations brand and build your brand ecosystem. The Brand Ecosystem encapsulates the entire environment in which a brand lives.
At Blunt, we view brands as living organisms. They require attention, nurturing and the right environment in order to grow. The most successful brands connect with people and act in a more human customer-centric way. Brands are becoming more like humans. After all, the people behind brands are just that; human.
As a rebranding agency, our team of brand strategists and brand designers review every aspect of the current brand, including its audience, existing brand equity and business objectives. We then map this against our 3 branding pillars to ensure all aspects of your brand ecosystem are considered before we start the rebranding journey.
Strategy
A verbal identity to distinguish your voice.
The power of a great rebrand and brand strategy is the ability to uncover insights, find meaning in chaos, move people emotionally and create something entirely new from what was previously imagined or expected. Our brand strategy framework fuses insight with transformative thinking to determine how you will connect with those you serve.
Rebranding Strategy considerations:
- Brand Strategy
- Brand Architecture
- Brand Positioning
- Brand Messaging
- Brand Story
- Brand Workshops
- Brand Management
- Audience Profiling
- Discovery & Research
- Marketing Strategy
- Campaign Strategy
- Creative Strategy
- Digital Strategy
- Channel Strategy
- Marketing Strategy
- Customer Journey
- User Experience
Implement
Driving consistency of brand message, story and visual across very touch-point.
When customers see consistency they associate it with predictability – and predictability represents trust. Without consistency, misalignment within a brand leads to distrust.
Rebranding Implementation considerations:
- Brand Visualisation
- Brand Design
- Brand Naming
- Brand Guidelines
- Brand Packaging
- Brand Collateral
- Brand Campaigns
- Creative Campaigns
- UX, UI
- Website
- Ecommerce
- Brand Social
- Point of Sale
- Content
- Communications
- Illustration
- Animation
- Video
Nurture
Branding is not a set and forget exercise. When rebranding, identify how your brand will nurture customer relationships in a healthy ecosystem in order to mature and flourish.
We assist brands to nurture the relationship with their customer, developing and reinforcing relationships at every stage of the journey. Underpinned by smart technology, we listen, watch and respond, providing the right information at the right time. We build trust, increase brand awareness and maintain a connection until the customer until they are ready to take action.
Rebranding Nurture considerations:
- CRM
- Marketing Automation
- Nurture Campaigns
- Nurture Content
- Dynamic Pages
- Brand Campaigns
- Lead Campaign
- Retarget Nurture Ads
- Dynamic Smart Email
- Sales Funnels
