Brand Strategy
Brand Agency led strategy framework for category-leading brands
Through brand strategy, Blunt Agency uncover insights, find meaning in chaos, move people emotionally and create something entirely new from what was previously imagined or expected. Our brand strategy framework fuses insight with transformative thinking to determine how you will connect with those you serve.
Work with organisations to define their Brand Strategy, Brand Positioning, Brand Personas, Rebranding, Audience Profiling, Discovery & Research and Marketing Strategy.
Rebrand
Understand the process rebranding by partnering with a leading Brand Agency
How do you know when to rebrand? The red flags are often lost in the daily grind of workday life. And even when you do notice them, it's not an easy decision to embark on a rebranding initiative because so many factors can affect how your business.
Rebranding is a decision not to be made lightly, marketers need to first identify if it's time to evolve, refresh or rebrand? Rebrand Agency - Blunt Agency work with marketing teams to evaluate the business vision, its purpose, new market segments and market differentiation. When it's time to rebrand, our brand strategists and brand designers help define the way forward, and rebrand to achieve business growth.
Brand Naming
Melbourne brand agency for business naming and product naming
The brand naming process is one of the most essential aspects of your brand development. The right name will gain the attention and resonate with your target audience. It identifies, communicates, protects and legalises your brand.
Name creation is never as simple as people believe. It necessitates planning, concentration, and perseverance, and a professional brand naming agency to be effective. Our brand naming process is designed to clearly differentiate your brand and position your business at the forefront of your industry.
Brand Persona
Creating brand personas to represent your business
An important component within a complete brand strategy is the creation of a brand persona for your business. A brand persona is the representation of your business, its goals, how it wants to portray itself to consumers, and what it can provide. It's a key ingredient in creating a brand that connects with audiences.
Businesses use brand personas to promote consistency. Internally, it gives employees a reference point for how the brand should come across and how they, as employees, should act to best representing the brand. Externally, it gives customers human characteristics to connect with, providing a clearer impression of your brand beyond a logo or advertising collateral.
Creating a brand persona can be a daunting task. Brand Agency - Blunt Agency can provide the resources you need to create a persona that accurately represents your business, and helps you get one step closer to connecting with your customers.
Brand Workshops
Brand workshops for marketing and executive teams run by a Brand Agency
If you're looking to create a powerful and successful brand, then you need to start by defining who you are and what makes you unique. This is where a brand workshop comes in - it allows your team to visualise and discuss your aspirational brand, and the Blunt Agency team can help you peel back the layers of your business to reveal your brand's essence.
By extracting the thoughts and ideas from the leaders early on, you can ensure that the brand is aligned and has everyone's buy-in. CEOs, Executive Boards, senior management and marketing teams often have differences of opinion, but a brand workshop is a collaborative environment designed to bring the team together and agree on what the brand should mean.
If you're looking to create a successful brand, start by booking a brand workshop with the Blunt Agency. We'll help you define who you are and what makes you unique, so you can create a powerful brand that stands out from the competition.
Brand Architecture
Structured brand architecture development solving complex brand challenges
If your brand is feeling a little too complicated, confusing, or just plain chaotic, it might be time for a redesigned brand architecture. A well-designed brand architecture can help bring your business’s range of offerings into focus and make it easier to promote them across different channels, be it a Branded House, House of Brands, Endorsed or Hybrid brand architecture structure.
A brand architecture also helps define both the breadth and depth of your brand, and can even influence customer behaviour. So if you’re looking for a way to manage how your brand is perceived by consumers, a revamped brand architecture might be just what you need.
But what is brand architecture, exactly? Brand architecture is the organisational structure of a company’s portfolio of brands, sub-brands, products, and/or services. It includes an integrated system of names, symbols, colours, and visual vocabulary that is informed directly by the consumer thought process. This is important because customers’ mental organisation of your business and its offerings is a key factor in determining brand success.
Brand architecture can help you optimise marketing efficiency and performance, both externally and internally. It can also provide clarity for customers and other stakeholders about a multifaceted organisation. So if you’re looking for a way to make your brand more understandable and efficient, a well-designed brand architecture might be just what you need.
At Brand Agency - Blunt Agency, we’re experts in creating successful brand architectures for businesses of all sizes. If you’re interested in learning more, contact our brand strategy team.
