Brand & Marketing Glossary

Brand Salience

Brand Glossary
/
Brand Salience

What is a Brand Salience?

What is a Brand Salience? It's the degree to which your brand is thought of or noticed. A strong and popular one should have high saliency while weak ones don't stand much chance in competing with others on product choice because people won’t think about them at all during purchase.

Brand Strategy Checklist

The complete Marketers checklist to planning your next brand strategy, designed to guide marketing teams through all steps required for a complete brand.

As a marketers, we are always expanding our knowledge and understanding of how branding and marketing can assist businesses to achieve growth. Sometimes this starts with knowing the basics of marketing terminology, such as answering the question What is a Brand Salience?

At Brand Agency Blunt Agency, we took the liberty of doing this legwork for you. We have compiled a comprehensive overview of marketing terms and words like Brand Salience. We also added links to further reading for those of you who would like to study branding and marketing Insights in more depth.

We hope you find this information useful on your own marketing journey. Let us know also if you have brand and marketing terms that should be included.

Marketing Terminology

Brand Strategy Checklist

Don't miss critical steps when rebranding, download the checklist.

Recommended before commencing a rebrand, campaign ideation or marketing activity.

Brand Insights for Marketers.

Brand Articles +

Maximise opportunities for your brand across all touch points.

Branding Examples +